SEO (Search Engine Optimization) & USABILITY TIPS FOR AUTHORS LOOKING TO SELL

- By Hajni Blasko, Online Book Publicist at Substance Books

Montreal Canadian Book Publicist, Hajni Blasko
Montreal Canadian Book Publicist, Hajni Blasko   email Book Publicist, Hajni Blasko   network with Montreal Canadian Book Publicist, Hajni Blasko   Stay in touch Book Publicist, Hajni Blasko
HAJNI BLASKO
Online Book Publicist
& SEO Specialist

1. No SEO (Search Engine Optimization) cheats of any kind.
If your website's SEO campaign is handled by someone else it's still up to you to assure this rule applies. Feel free to search your favorite Search Engine to learn more about unethical "Black-hat" SEO techniques. If you are suspecting the implementation of any type of unethical coding on your site, contact me to and I will take a look.

2. No Flash based intro. / splash homepages.
Flash content is still not indexed properly by Search Engines. Flash should only be used to enhance a site, as a visual element. If you are suspecting Flash content to be a factor in your site's low SERP (Search Engine Ranking Position), request a free evaluation of your site right here.

3. No .net, .org, no nonsense.
A .com site will bring you larger global exposure through Search Engines compared to the same site with any other suffix.

4. Great SERP (Search Engine Ranking Position) can only be achieved with Search Engine Optimized content.
Whether writing a novel or writing for Search Engines requires different skills and levels of experience. Hire a professional SEO copywriter, who knows how to balance writing for online readers, for sales and writing for engines. To ensure that your site is ranked higher in Search Engines, use the recommended range of 200 - 1500 words on your homepage. If you suspect this to be a factor in your site's low SERP (Search Engine Ranking Position), request a free SEO evaluation of your content right here.

5. Use good usability techniques otherwise your Search Engine Optimization efforts will be fruitless.
High usability level can transform unique visitors into actual book buyers. If you suspect usability to be a factor in your site's low SERP (Search Engine Ranking Position), request a free evaluation of your site right here

6. Use PPC (Pay Per Click) or PI (paid Inclusion) even if it is for a small amount.

7. Be social and compound your publicity power.
One hour a week of focused social networking can build a fanclub of readers who will further recommend your titles. Keep in mind that too much social networking under certain circumstances could hurt your book sales. Read the following article about this issue. How Social Networking Can Hurt your Book Sales

8. Track your ROI (Return On Investment) along with the unique visitors of your site.

9. If content is King, targeted linking is Queen.
Join Substance Books and take advantage one of its free promotional projects: The New Panel of Link-exchange Project.

10. No need try to do it ALL on your own.Submit your book to Substance Books.

The power of networking on the Internet is undeniable. Strategic and relevant reciprocal linkexchanges and networking opportunities are a must in the promotion of any Website. Networking with genre-related sites will not steal away book-buyers, but rather increase sales for everyone. Join a few online networks and take advantage of the compounded publicity power. If you are considering a Search Engine Optimization campaign, hire a professional service-provider specializing in your industry or better yet, your book's genre. You may also find it beneficial to join an online Search Engine Optimization network to boost your Search Engine Marketing efforts. By listing your book with Substance Books, you can take advantage of all these ideas. Substance Books is an Online Book Publicity network and also a Search Engine Marketing and Advertising network.
Questions? online book marketing questions   |   We are here to help. online book marketing questions   |   Follow us on social networking for authors   |    Friend us on social marketing of authors

Montreal Canadian Book Publicist, Hajni Blasko
Montreal Canadian Book Publicist, Hajni Blasko   email Book Publicist, Hajni Blasko   network with Montreal Canadian Book Publicist, Hajni Blasko   Stay in touch Book Publicist, Hajni Blasko   free book advetising information and tips
HAJNI BLASKO
Online Book Publicist
& SEO Specialist

Hajni has conducted workshops at BookExpo America, 2005, 2006, 2007 and 2009 on Search Engine Optimization and Online Book Publicity. She wrote a number of articles for various newsletters, blogs and publications.
Online articles:
SEO (Search Engine Optimization) and Usability Tips for Authors Looking to Sell
How Social Networking Can Hurt your Book Sales
Book Trade Show Tips
Graphic Design Tips for your Website
Articles in print:
Webrings - Book Beyond the Bookstores
Custom-Designed Websites vs. Websites Created on Social Networking Platforms - Writer Watchdog, 2009.

If you would like to meet Hajni in person, please refer to her Event Schedule.
If you are an authors or small press publisher looking for online exposure, don't hesitate to email her or to fill out the form on the right.