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Frequently Asked Questions about our Book Publicity Campaigns

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Questions related to the submission and acceptance process Click on a question to read the answer
Online Book Publicity is created and optimized by
Online Book Publicist and Search Engine Optimization Specialist, Hajni Blasko.
Your webpage and content will be designed for easy search engine indexing, making
it possible for prospective readers to discover your book. You will be able to take
advantage of ... read more
  Click to submit a title.
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- We generate the traffic of targeted book-buyers who use
search engines to find information AKA Search Engine Marketing. As a resuly the listings of our represented titles appear within the top ten result positions of Google and other search engines.
We transform this online visibility into branding or sales or both.
- We generate traffic from social networks: Facebook, GoodReads, Twitter, Google+, Pinterest, etc.
We transform this traffic into branding or sales or both.
We will frequently post on social media sites in order to pitch your book and to get the word out about it.


   We hope this answer was helpful and we have given you a good reason to submit your book.
   Click here if you would like to receive more information regarding this particular question.
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Not exactly. People tend to go directly to Amazon when they already have an author or title in mind.
However, when shoppers are browsing online for services, products, information or help in general,
they'll use search engines for the sake of ease and because it casts a wider net.
Google logs 2 billion searches a day, that translates to 300 million people per day. We aim to take
a bite out of this traffic. Research shows that people generally don't look much further than the
fist page of Google results - which makes it so very important to be and stay in those first 10 listings.
This is where we come in. Our network of websites is designed to help authors with their publicity and
to get them listed high in the popular search engines, such as Google.
We are providing our authors and their titles the best exposure possible on the internet today.
Click here to request to browse these results!
If this answer was helpful and we have given you a good reason to submit your book.
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Actually, no. Research shows that people generally tend to seek connections and up-to-date
information on Social Networks. They don't look for products to purchase. As a matter of fact,
they often times reject connections that link to ads or self-promotion. Social Networks are
still not equipped with quality search capabilities resulting relevant results, therefore,
users are seldom using them to search for anything else than other users.
We hope this answer was helpful and we have given you a good reason to submit your book.
Click here if you would like to receive more information regarding this particular question.
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Online Book Publicity is Search Engine Optimized, by our Search Engine Optimization and Online
Marketing Specialist Hajni Blasko, to the highest industry standards.
The listings of our represented titles appear within the top ten results of Google and other
search engines. Feel free to request a "SERP" Search Engine Ranking Position report
for the sub-genre of your title. This report will attest to the level of exposure our represented titles
currently receive when readers search and shop online for books of your genre.
Request report.

Online Book Publicity generates significant traffic from online book-buyers looking to purchase titles.
All of the exposure and traffic, generated by Organic Search Engine Marketing, is driven to the
distributors or Websites of our clients.

Online Book Publicity holds the compounded promotional power of hundreds of authors, which
cannot be compared with each author's individual online marketing efforts. You can read
what some of our current members have written about Substance Books and its performance
here: Client Testimonials.
We hope this answer was helpful and we have given you a good reason to submit your book.
   free publicity informationClick to close answer.
No.
We represent titles of all genre.
Click here if you would like to receive more information regarding this particular question. We hope this answer was helpful and we have given you a good reason to submit your book.
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None.
Online Book Publicity will run a campaign for you. If, however, you'd like to learn about
search engine optimization, related articles and SEO tips will be provided.
We hope this answer was helpful and we have given you a good reason to submit your book.
   free publicity informationClick to close answer.
Yes.
Represented authors with active listings are eligible to benefit from multiple listing discounts
as well as discounts on a series.
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Digital and audio formats are most certainly welcome. Online Book Publicity offers promotional
opportunities and services specifically catered to these formats and their markets.
Click here if you would like to receive more information regarding this particular question.
We hope this answer was helpful and we have given you a good reason to submit your book.
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Yes.
We work with self and indie published titles along with titles published by larger publishers!
Feel free to submit your title right here: Book Submission
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We are an online publicity network, not a book distributor. Therefore, we do not sell books.
Often times we are asked about the sales-figures of our clients. In accordance with the
international privacy law, Online Book Publicity does not and cannot measure the number
of books our clients sell. We simply have no access to the confidential sales and traffic
conversion statistics of our clients. We monitor traffic coming to and moving within the
Substance Books Website and its networks. What we do get though is great feedback from our
represented authors, and you can read what they are saying here:
http://www.substancebooks.com/publicity-testimonials.html
We can also tell you, how many people have visited your book's genre. Furthermore, you can
ascertain from your own site statistics how many of your visitors come from ours. Naturally,
this number will not include the traffic we are sending you trough our various promotional
and free social networking projects, for example Facebook, twitter, Goodreads, Pinterest,
Instagram and Google+.
Click here if you would like to receive more information regarding this particular question.
We hope this answer was helpful and we have given you a good reason to submit your book.
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Sales will depend on the book's publication quality, price, genre . . . the list is long.
As a publicity company, not a publisher, we have no control over any of the above factors.
What we guarantee is exposure. You can measure the success of your campaign by:
- the performance of key phrases related to the genre of your title. Up-to-date Search Engine Ranking Position (SERP) reports are provided to all clients.
- monitoring traffic statistics of your website, your distributor, your publisher or a combination of these options, depending where you decide to send traffic to. You can make this choice during your submission process. Naturally, this number will not include the traffic we are sending you trough our various promotional and free social networking projects, for example Facebook, Twitter, GoodReads, Pinterest and Google+. Different campaigns have different objectives and ways of measuring it. What we guarantee is to complete all the services offered within the selected campaign and to provide your title with the requested level of exposure.
We hope this answer was helpful and we have given you a good reason to submit your book.
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All publicity campaigns provide access to up-to-date search engine ranking position "SERP" reports.
All active members are invited to join our private Facebook group. Via this group they are able to
communicate with our staff and monitor all activities that has been done to promote their titles and
genres. All promotional project will be communicate via this group exclusively as well as
an extensive database of articles. More information and access to this group will be provide
automatically.
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We hope this answer was helpful and we have given you a good reason to submit your book.
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All submissions will receive a response. Acceptance will be based on the following:
- Quality of publication
- Marketability level
- Available sample chapters or excerpts
- Available reviews
- Popularity / marketability of genre
- Awards (if applicable)
- Distribution line (if applicable)
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We hope this answer was helpful and we have given you a good reason to submit your book.
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All submissions will receive a response. If your book hasn't been accepted, the reasons will be
clearly stated. Feel free to resubmit your publication once you have completed the
recommended improvements.
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We hope this answer was helpful and we have given you a good reason to submit your book.
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No. Submissions are based on various criteria that can be determined without receiving a copy.
We require your title only if you have requested to participate in a book event via Online Book
Publicity. Example representation at Book Expo America, London or Frankfurt Book Fair.
We hope this answer was helpful and we have given you a good reason to submit your book.
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AdWords or featured listing on search engines or social networks are considered search
engine advertising or just simply adverstising.
Depending on the engine or network your ads will appear in a different sections and be
clearly separated from the organic search results or original posts. Some book-buyers attentionaly
avoid looking at paid advertisings. Furthermore, your payments will only cover the engine or engine
cluster in question. To cover all core engines as well as social newtorks, you will need to
pay them all.
Substance Books, however, uses organic search engine optimization "SEO" techniques that will
show results on all major engines within the "real" engine results based on online reputation
and popularity. Also keep in mind that power of third party recommendation versus a simple ad.
WE RECOMMEND.
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We hope this answer was helpful and we have given you a good reason to submit your book.
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email Book Publicist, Hajni Blasko Email: publicist@substancebooks.com
network with Montreal Canadian Book Publicist, Hajni Blasko Facebook message: https://www.facebook.com/hajni.blasko
free book advetising information and tips Goodreads message: http://www.goodreads.com/user/-hajni-blasko
Montreal Canadian Book Publicist, Hajni Blasko LinkedIn message: http://www.linkedin.com/in/hajniblasko
Email us to schedule a free chat session on Facebook with
Online Book Publicist and Search Engine Marketing Specialist to discuss your
book's publicity and learn about the most effective ways of increasing your book's online exposure.
publicist@substancebooks.com We use email, Facebook, Google+, Goodreads, Twitter,
LinkedIn and smoke signals to communicate, but we do not offer information sessions by telephone.
This is our way of keeping listing fees as affordable as they are. For the same reason, we have an extensive online info center answering many possible questions along with a list of publicity tips and free articles.
   Click to submit a title.
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Online visibility and reputation is crucial when searching for a publisher or representative. We have created a special campaign best suited to writers and authors with unpublished manuscripts. This 6 months campaign will provide you with a custom-designed website.
Your website may include:
- Home page
- About the Author page
- Sample chapter pdf
- Your direct contact information
- Information about your previous titles, if applicable.
- Links to all your relevant site, blogs and social networks.
- Query letter to agents.
- Proposed marketing plan.

Price of this campaign is $400 USD.

See an example. http://www.unthinkable.substancebooks.com/
All content will have to be provided by you. We only create the platform for you to market your future title on and without the worry and cost of hosting, domain names and technical know-how.
Click here if you would like to receive more information about this particular campaign.
We hope this answer was helpful and we have given you a good reason to submit your book.
  Click to submit a title.
  free publicity informationClick to close answer.
Substance Books is a Canadian company operating in Montreal, Quebec. We offer at par campaign fees for Canadian authors. Online book publicity is a great way to break into other markets and expose your title to readers outside of your country. We already represent numerous Canadian authors. Look for the flags! Represented Authors We also offer additional promotional opportunities on our Facebook page and on our groups created to market our Canadian Authors: Canadian Authors and Titles Represented by Online Book Publicity Services
Click here if you would like to receive more information regarding this particular question. We hope this answer was helpful and we have given you a good reason to submit your book.
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Questions related to your book's representation / listing, after acceptance

Click on a question to read the answer
You may change your campaign at any time you feel it would benefit your title's online publicity. A new campaign will be launched immediately, along with all the associated bonus offers.
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Substance Books offers information and advice via email regarding your book's listing. This is our way of keeping listing fees as affordable as they are.
All promotional projects and campaigns are announced exclusively in our private and closed Facebook group "Substance Books Strictly Business".
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Seek representation or see if you can participate at industry events
- BookExpo America
- Frankfurt Book Fair
- London Book Fair
Contact Hajni for more information.

Purchase already established Facebook pages or Pinterest boards!
This option will immediately provide you with thousands of target-marketed likes or followers.
Available platforms for sale will be customized to your needs by our staff before hand-over. Contact us to see the list of available platforms, their statistic and prices.
Click here if you would like to receive more information regarding this particular question.

Usually, as the first step in your publicity campaign our Search Engine Optimization Specialist will suggest key phrases for your listing. Substance Books uses a long-tail approach to best pin-point each book's sub-genre, choosing one that most people would search for but which is not already used by too many other sites.

You are also welcome to suggest your own key phrases. If the suggested key phrases are too general to fit into a long-tail marketing approach, our Search Engine Optimization Specialist will suggest a set of slightly different key phrases, taking into account the fine balance between searchability and the title's online competition.
Click here if you would like to receive more information regarding this particular question.

Online Book Publicity aims to expose your book to as many potential buyers as possible, including those who have not yet heard of your title. While using the title of the book or the name of the author for search engine optimization will allow those familiar with the title to find it, it would not promote the book to a new audience.
Potential buyers who are not familiar with your work yet will not be searching for your name of the title of your book. In order to reach them, we highly recommend search engine optimizing for the genre of the book. The one exception to this general rule would be if your primary objective is to brand your name or your title.
Should you wish to suggest your own SEO strategy rather than following our recommendations, we will gladly accommodate your wishes. We will then monitor the success of your campaign based on your suggested parameters.
Click here if you would like to receive more information regarding this particular question.

Prices vary depending on the readers' location. In order not to show an incorrect price to readers, we simply tell them the book is in Kindle format and direct the to the book's distributor without indicating a price.
Click here if you would like to receive more information regarding this particular question.

Online Book Publicity offers information and advice via email regarding your book's listing. This is our way of keeping listing fees as affordable as they are. For the same reason we also have an extensive online article library.
Members will receive daily updates and information about free promotional projects exclusively via our private facebook group. This information is only accessible by our clients.
Click here if you would like to receive more information regarding this particular question.

We offer one-on-one personalized online publicity campaigns to our authors. These campaigns may include representation at major book events, social media marketing and so on. If you are interested in learning more about these services, the first step would still be to became our client by listing your published or to be published title with us. Once we had a chance to work with you as an author for a while and become familiar with your promotional needs, we will be able to determine whether additional publicity projects would be appropriate.
Click here if you would like to receive more information regarding this particular question.

No.
You may or may not join social media platforms. This is truly your decision. We will promote your book on social media, regardless of your participation on them. All traffic we gather on social media will be directed to your distributor or site, via your listing with us.

Online Book Publicity offers SEO consultations by telephone at a rate of $80.00 USD per hour for members or $100.00 USD for non-members, with a minimum consultation of one hour. PRIOR to consultation, we offer a free SEO evaluation of your Website, which we may discuss during your telephone consultation, if desired.
Click below to schedule a session:
Contact Hajni regarding an SEO consultation
Click below to schedule a session:
Contact Hajni regarding an SEO consultation

Online Book Publicity offers free online book publicity consultations to its members on every last Thursday of the month and between 12:00am and 20:00pm EST via facebook chat. One-on-one consultation via phone can also be requested at a rate of $80.00 USD per hour, with a minimum consultation of one hour. PRIOR to consultation, Hajni will conduct a 30 minutes of research into your book's present level of exposure within its genre. Contact us to schedule a session with Online Publicist.

Organic search engine marketing is a campaign which will improve the book's search engine ranking position "SERP" rating without any financial contribution to search engines. The listing result WILL appear within the lefthand search results section along with other non-paid organic results.
Click here if you would like to receive more information regarding this particular question.

Every marketing campaign has its target audience. Every target audience has its own distinctive features. The only way to find out what they need is to know who they are – and how to reach them. Feel free to JOIN some of our genre-specific and applicable Facebook groups to talk about your title.

Promotional Support Groups Created and Managed by Substance Books
Online Book Publicity: https://www.facebook.com/groups/online.book.publicity/
Review Exchange - https://www.facebook.com/groups/book.review.exchange/
Book to Movie - https://www.facebook.com/groups/125753790928698/


Facebook Groups Created and Managed by Substance Books

Fiction
Adult / Erotic Fiction Publicity - https://www.facebook.com/groups/erotic.bookpublicity
Spiritual Publicity - https://www.facebook.com/groups/spiritual.bookpublicity
Gay and Lesbian Fiction Publicity - https://www.facebook.com/groups/gay.lebian.book.publicity
Fantasy Novel Publicity - https://www.facebook.com/groups/fantasy.publicity
Romance Publicity - https://www.facebook.com/groups/romance.publicity
Metaphysical Fiction Publicity - https://www.facebook.com/groups/631801293508019/
Military Fiction Publicity - https://www.facebook.com/groups/military.novel.publicity
Mystery & Thriller Publicity - https://www.facebook.com/groups/mystery.publicity
Historical Fiction Publicity - https://www.facebook.com/groups/historical.fiction.publicity
Horror Publicity - https://www.facebook.com/groups/horror.publicity
Literary Fiction Publicity - https://www.facebook.com/groups/novel.publicity
Science Fiction Publicity - https://www.facebook.com/groups/science.fiction.publicity
Paranormal Fiction Publicity - https://www.facebook.com/groups/paranormal.novel.publicity/
Thrillers and Mystery Publicity - https://www.facebook.com/groups/thriller.publicity/
Urban Fiction - https://www.facebook.com/groups/urban.fiction.publicity/
Poetry Publicity - https://www.facebook.com/groups/193844474116534
Women Authors, Writers and Publishers of Substance: https://www.facebook.com/groups/women.authors
Young Adult Novel Publicity - https://www.facebook.com/groups/ya.book.publicity
Children's Publicity and Book Club - https://www.facebook.com/groups/390119341089835/
Florida Authors - Publicity and Book Club: https://www.facebook.com/groups/522619057832693/

Nonfiction Inspirational Publicity - https://www.facebook.com/groups/inspirational.publicity Memoir Publicity - https://www.facebook.com/groups/memoir.publicity
Women Authors, Writers and Publishers of Substance: https://www.facebook.com/groups/women.authors
Florida Authors - Publicity and Book Club: https://www.facebook.com/groups/522619057832693/

Promotional Support Pages Created and Managed by Substance Books
Online Book Publicity - https://www.facebook.com/groups/online.book.publicity
Featured Titles of Substance Books - https://www.facebook.com/PremiumPublicityServices
Canadian Authors and Titles Represented by Online Book Publicity Services - https://www.facebook.com/Canadian.book.publicity
UK Authors and their Titles Represented by Online Book Publicity Services - https://www.facebook.com/UK.Author.Book.Publicity.Services
Australian Authors and their Titles Represented by Substance Books - https://www.facebook.com/pages/Australian-Authors-and-their-Titles-Represented-by-Substance-Books/153906574705818
Promo for authors offering free titles - http://www.facebook.com/FreeEbooksSubstanceBooks
FB tips for authors and publishers - http://www.facebook.com/BookPublicityTips
Author Page Database - https://www.facebook.com/pages/Author-Page-Database-Substance-Books-Online-Publicity-Services/466376320129176

Facebook Pages Created and Managed by Substance Books
Children's Titles Promoted by Substance Books: https://www.facebook.com/pages/Childrens-Titles-Promoted-by-Online-Book-Publicity/505075012888388
Young Adult Titles Represented by Online Book Publicity: http://facebook.com/Young.Adult.Book.Publicity
Fiction Novels Represented by Online Book Publicity: https://www.facebook.com/Fiction.Book.Publicity
Science Fiction - Online Book Publicity: https://www.facebook.com/Science.Fiction.Online.Book.Publicity
Romance Novels Represented by Online Book Publicity: https://www.facebook.com/Romance.publicity
Fantasy Novels Represented by Online Book Publicity: https://www.facebook.com/fantasy.bookpublicity
Mystery, Thriller and Crime Fiction Titles Represented by Online Book Publicity: https://www.facebook.com/mystery.publicity
Gay and Lesbian Novels Represented by Online Book Publicity: https://www.facebook.com/pages/Gay-and-Lesbian-Novels-Represented-by-Online-Book-Publicity/393153837410997
Paranormal Fiction Represented by Online Book Publicity: https://www.facebook.com/paranomal.fiction.publicity
Thrillers Represented by Online Book Publicity: https://www.facebook.com/Thriller.Publicity.SubstanceBooks
Adult & Erotic Fiction Novels Represented by Online Book Publicity: https://www.facebook.com/adult.erotic.novel.publicity

Nonfiction
Inspirational, Motivational, Self-help and Lifestyle Titles: https://www.facebook.com/selfhelp.motivational.book.publicity
Business Books and Practical Guides https://www.facebook.com/business.book.publicity
Memoirs Represented by Online Book Publicity: https://www.facebook.com/memoir.publicity
Christian Titles Represented by Online Book Publicity: https://www.facebook.com/pages/Christian-Titles-Represented-by-Online-Book-Publicity/100490963399194




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