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Free Online Publicity Offers & Advice
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Book sellers > meet & Contact our team
Online Book Publicity & Search Engine Marketing Team
I'm Hajni Blasko, also known as the “Book Publicity Genie” (www.book-publicity-genie.com), the creator of Substance Books Inc., Eco-Books, Fantasy Book Publicity, Authors' Web Design and Top Site Makeover
and the damsel responsible for designing, programming and pampering these sites.
I work as an Online Book Publicist and Search Engine Marketing Specialist
offering my services to Authors and Publishers.
All my training and experience are focused around providing help and assistance to authors
in order to increase their online exposure.
I am a great believer in networking through Web environments and Social Media Marketing catering to their targeted audience.
As an Online Publicist I don't get out much, nevertheless;
I conducted workshops at BookExpo America, 2005, 2006, 2007 and 2009 on Search Engine Optimization and Online Book Publicity.
I conducted a lecture and question period at the Association of English Language Authors of Quebec on Online Book Publicity.
I wrote a number of articles for various newsletters, blogs and publications.
My online articles:
SEO (Search Engine Optimization) and Usability Tips for Authors Looking to Sell
How Social Networking Can Hurt your Book Sales
Book Trade Show Tips
Graphic Design Tips for your Website
My articles in print:
Webrings - Book Beyond the Bookstores
Custom-Designed Websites vs. Websites Created on Social Networking Platforms - Writer Watchdog, 2009.
I consider myself an Organic Entrepreneur. My team and I are motivated less by just the bottom line and more
by honoring the need for authenticity and integrity.
My vision of the future includes a happy and healthy family, a small vineyard in Europe, a cleaner planet, crazily entertaining friends and satisfied clients.
My everyday heroes are: Shirley Cheng / Andrew Chak / Jacob Nielsen / Jordy Savall and the dog who adapted 6 kittens.
I live in Montréal, Quebec with my 18-year-old son, who is the light of my life.
I am passionate about my community, literature, early music, Search Engines and Social Media Marketing.
As you can tell, I am quite content with what I do and wouldn't change a thing.
Wishing you the same.
If you would like to meet me in person, please refer to my Event Schedule.
If you would like to meet me during BookExpo America 2011, let's arrange a meeting.
If you are an authors or small press publisher looking for online exposure, don't
hesitate to email me or fill out the following form.
Ask for free advice / Contact the Book Publicist!
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Become an author friend of Hajni Blasko.
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I am open to suggestions regarding tested social networking platforms, so feel free to invite me!
Team of Substance
| Claudia Del Balso – Editor & Book Publicity Marketing Assistant |
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I am a part-time English teacher and writer. I am happy to have joined the Substance Books team as a
Book Publicity Marketing Assistant. I am currently working on a collection of short stories to
be published as an anthology. I am also writing my first novel. I have published five short stories;
one of them received the Award of Excellence in the Anthology Summer Tapestry, 2009 and my other one
was published in The Golden Road, 2010. The other three appear in the literary magazine
Maple Tree Literary Supplement. I recently interviewed McGill Emeritus professor David
Lank who was awarded the Order of Canada in 1996. I have interviewed two Canadian authors:
Steven Manners and Michael Mirolla. In June, I’ll interview Canadian poet Len Gasparini.
In the fall, I’ll be joining the editing team of a European e-zine. I have edited two books for
Garev Publishing International. I currently blog about writing and publishing
at: http://www.claudiadelbalso.blogspot.com/.
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| Sarah Fletcher – Editor & Administrative Assistant |
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Greetings all,
As a reading aficionado, I am excited to be a part of the online book publicity industry.
My work consists of corresponding with our clients with respect to projects and promotional
ventures, as well as editorial work and writing. I graduated from McGill University in the spring
of 2006 with a double major in English Literature and Psychology, and in 2008
completed a Master's degree in English Literature at the University of Montreal.
Having worked as an editorial assistant to a self-published author, I am intimately
acquainted with the trials and tribulations of the publishing industry. In addition to my
experience with Substance Books, I currently work as a marketing specialist in a consulting firm.
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| David Trower – Editor | |
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coming soon |
Fanen is a freelance writer and editor based in Montreal.
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