We drive the industry's targeted traffic - the general reading public - to your book!
Marketing and Branding on Search Engines while also gathering traffic from Social Media.
|Submit your Title!||Increase Visibility
to Targeted Readers!
- We are the largest online book publicity company on the Internet specializing in book promotion and search engine marketing.
- We have represented over a thousand authors and titles since 2001.
- We drive a significant percentage of the industry's traffic related to books, authors and publishers.
- We market both using search engines, through which most web traffic still filters down, and on social networks such as Facebook, Twitter, Pinterest, Goodreads, Authors Database and other similar outlets.
$300 USD / CAD
compared to one-year
$550 USD / CAD
|2 Year Premium
Branding & Sales Campaign
$650 USD / CAD
|Length of Campaign||1 year||2 years||2 years|
|Focus of Campaign||Branding||Sales||Branding and Sales|
|Listing in Directory of Featured Authors||free||free||free|
|Social networking opportunities||free||free||free|
|Number of book categories in which title appears||1||1||2|
|Number of Engine Optimized listings||1 Listing||1 Listing||2 Listings|
|Listings optimized to:||Title or Name of author or Genre||Title or Genre||Title or Name of author and Genre|
|Number of links provided to the site of your choice||3||3||6|
|Number of additional social marketing links provided||2||2||4|
|Synopsis||50 words free||100 words free||200 words free|
|Monitoring of Search Engine Ranking Position "SERP"||free||free||free||Reporting of Search Engine Ranking Position "SERP"||Biannually reports||Biannually reports||Quarterly reports|
|Exposure on Facebook||free||free||free enhanced exposure|
|Listing in Directory of Premium Titles||na||na||free|
|2 Year Premium
Branding & Sales
If you are looking for a particular book, try Substance Books. They are the Number One PR for books on the Web...- Jim Stewart: The Voices Within Us
Hajni is a consummate professional with a keen eye for painstaking detail. Her online marketing skills guarantee success for any published author who cares to engage her services. She also places a high premium on commitment and reliability. Publicists simply don't come any better than Hajni. - Dr. Yomi Garnett
Thanks to help from your superb publicity our book sales are quite fantastic. - Forest Hairston: Spirit Ran Free more testimonials
The Metamorphosis of Publishing
Online Book Publicist & SEO Specialist, Substance Books
Tweet me. Friend me. Like me. Circle me. Digg me. Email me. Just don't tell me you couldn't contact me!
In the older years of publishing, 'Scarcity' was the key word of the industry. Literary Agents and Publicists scouted new talents and being picked by a house was the measure of success. However, literary agents, as we knew them, are becoming creatures of the past; very few generally affordable agencies remain. An alternative to traditional publishing, indie publishing, is gaining popularity in leaps and bounds due to its much greater accessibility. This year, the number of non-traditional, print-on-demand books - ie. indie titles - surpasses conventionally published titles. In fact, nearly 87% of all published titles in 2010 were put out by non-traditional POD publishers.*
These days, the model of publishing has changed from one of scarcity to one of abundance, leading to an increased struggle for attention among authors in print and online. From 150 000 new publications per annum in recent years, the number of new ISBNs this year is expected to jump to 15 000 000.** Given the dwindling supply of professional representatives for writers, it's the authors themselves who must grab the attention of their audiences and do it directly. That shouldn't be too difficult, should it? You set-up a free facebook page and a free blog for your book and sit back waiting for the sales to roll in, right? Not quite. With the staggering number of indie titles published last year, not to mention the numbers to come in the near future, your attention grabbing activities have a lot in common with millions of other authors. Posting cute kitty photos is no longer effective unless the cat is the author. I have also noticed that social networks are becoming less and less effective in reaching readers. We are all guilty of having a few hundred or thousand facebook friendships with other authors but these networks rarely reach out to book buyers in a significant manner. Can you imagine a very near future in which every indie author is connected with every other, with each one talking up a storm about his or her own title but no one reaching out to actual readers? I can.
Just as in real life, the key to a successful online presence is having something to say that will earn people's attention. With so many writers vying for the spotlight, the quality of an author's brand - website, blog, interviews, and yes, in-person speaking engagements - is more than ever the key to success. Taking the time to compose a well considered article or sharing a diverting snippet of data related to your story will do infinitely more to attract and keep a reading audience than a generic link to your Amazon listings. So be generous. Put the same kind of love and attention into your website updates and twitter feed as you did into your manuscript, and keep giving your readers a reason to come back for more. Cast a wide net. Having created an engaging brand that reflects your voice and your writing, take steps to make your title visible to anyone interested in your subject matter and attract readers who may never have seen your name but want to read books of your genre. This is where we can help: by optimizing your title's listing with content that makes it show up on organic searches for genre, and brings more readers in touch with your brand.
Keeping in stride with the industry's boom and helping new titles, Substance Books will be phasing in various features allowing easier an
even more direct contact between represented authors and their readers. To facilitate the boom of the industry
and help titles with a burst of online exposure, we are now offering a new campaign designed to give a branding boost to any title in need.
Take a look at the complete list of campaign options right here: Online Publicity Campaigns
Want to make your books more visible? Find out how Substance Books can help your title!
* Bowker "Print isn't dead, says Bowker’s Annual Book Production Report" http://www.bowker.com/en-US/aboutus/press_room/2011/pr_05182011.shtml
** "Seth Godin on Q" Narrated by Jian Ghomeshi, Q, CBC, April 3, 2012, http://www.cbc.ca/video/#/Radio/Q/1560020246/ID=2218838297.